Art has always influenced on mass consciousness and been means for increase of power of propaganda campaigns. For example, Russian Avant-garde, Malevich, Mayakovskiy or pop-art by Andy Wor, now it’s classical samples of ad washing of brains. The basis of political and ad campaigns is discoveries by contemporary artists.
In its turn art strategies use discoveries of psychoanalysis, psychotherapy, hypnology. Contemporary artists critically research as technologies as results of its using or speculate in it.